Digital changes

Website Overview

Leopard Boutique prides themselves in their customer service, while also giving consumers the chance to order from their website. The goal for the website is to give shoppers the opportunity to order their products from anywhere in the world. The website is accessible for finding products and making online shopping easy for anyone. The home page starts off as simple by showing off their most popular products at the moment, but as you scroll more and more information comes up. This includes their loyalty system, Instagram feed, and more. Having all of this on the homepage of the website can be distracting for the consumer to focus on shopping.

Attracting Visitors

The first thing to improve Leopard's website is organizing information to make it easy for consumers to navigate. On a mobile perspective, the website is very similar compared to a desktop layout. The mobile website homepage scrolls down far like the desktop, making it hard for consumers to focus on the task at hand. One good thing about the mobile website, along with the desktop, is the ability to make specific filters when looking for clothes. When it comes to the organization of the website, adding more pages on the website to separate information effectively would vastly increase customer satisfaction. Specifically, a page to describe their loyalty program instead of a slideshow of graphics on the homepage would be much more effective. They could then redesign what the loyalty graphics look like in its own page to make it easy for consumers to understand. This also incorporates on of the seven website development processes, Design. The design of a companies website shows the aesthetic of the company itself, having it be organized and consistent is very important.

With these changes, consumers will continue to shop at Leopard with their nicely designed website and grouped pages. This will give Leopard a higher professional edge to show that they are a growing competitive business. Wix, describes there design tips and the importance of the homepage "being easy to understand at first glance" (Kogan, 2025). Implementing these changes into the brands website will bring visitors back to shop repeatedly.

Measuring Effectiveness

In order to measure the effectiveness I would gather data from the average time on site for visitors. This would help gather information to see if the design of the website is easy for customers to follow when shopping online. I would also conduct data with the click through rate method to see what parts of the website shoppers are using. This would help to see if the organization of website information is affective for consumers.

Kogan, R. (2025, August 24). 5 web design tips for an outstanding site. Blog Studio 2025. https://www.wix.com/blog/5-design-tips-for-a-professional-site