Brand Creation Project

This was a semester long project for TAM 3800 through Mizzou. This group project was a chance to pick an underserved consumer group and create a brand to bring more life to that specific community. My group and I chose to focus on Women with Arthritis and hand mobility issues. Getting jewelry on can be a difficult tasks for anyone, especially someone who has limited mobility. Creating a brand with a unique design and clasp element made it so that these consumers can feel effortless elegant.

All jewelry images were done with the use of AI.